Case 3
THE TEST

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THE CHALLENGE

Understand the Digital footprint and engagement preferences of specialists in 3 countries, with a special focus on social media:
Channels: usage and type of use, relevance, level of satisfaction
Typology of content by channel
Formats by channel
Frequency & timing by channel

THE SOLUTION

Delivering a  report and conducting analyses based on the market research

THE PROCESS
Development of  a questionnaire aligned with the project and company's objectives
Questionnaire implementation across Diverse Countries
Statistical Analysis of the Results
Interpretation of insights, identifying what were the more relevant variables that could provide us valuable insights about each of the targets, regions, and age ranges

MAIN AREA OF FOCUS
Usage of social media at a professional level
Engagement in general media
Relationship with the pharma industry

WINS
  • Understand customer´s needs in relation to the industry and how we can evolve our actions to gain engagement

  • Identify the most effective social media platform to create successful omnichannel strategy.

  • Roadmap for better digital team making decisions

  • Reshape of field teams with and upskilling and reskilling strategy.